More in Common UK

2019 09 17 Mic Business Shoot 09720

The United Kingdom entered 2020 more divided than at any time in living memory. Less than one in ten people across Britain felt that we'd ever been through more divided times.  

But the COVID-19 pandemic changed the public mood, opening up the possibility of a more united Britain. People locked down. Even as the Government stumbled, strangers came together to support those most at risk. In streets, on estates, across communities, millions joined to pay tribute to the frontline workers in the NHS and other essential services. People across the UK began to see a very different country from what they had seen in recent years.

But what’s next? Huge challenges lie ahead: A deep recession. Widespread bankruptcies and joblessness. And much still unresolved about life in the 2020s and how ready Britain is for the future.

Heckmondwike GGT

Will social distancing pull us apart, or will communities emerge more united?

Will the Leave/Remain divisions assert themselves again?

And as we enter the 2020s, what does it mean to be British, and who makes up our society?

More in Common is endeavouring to help answer these questions.

We are conducting one of the most extensive studies of the UK population in many years – asking people about their values, concerns, priorities and attitudes on a host of current issues. With interviews, conversations and surveys involving a representative sample of more than 10,000 people across the United Kingdom in 2020, we're taking the pulse of our nations. Deploying insights from social psychology and data science that we’ve also used in the US, France and Germany, we are finding out how distinct segments of the British population feel about the future.

Ahead of the report’s launch in September, you can find here some initial insights on the impacts of COVID-19.

More in Common will provide insights on what can bring us together and bridge the fault lines in our society. We’ll be working with community organisations, civil society, businesses and authorities to inform future plans. The insights will also shape More in Common's future work as we work to build a more united and cohesive Britain