More in Common US

More in Common’s mission is to build a more united and inclusive America that is resilient to the profound threats posed by our country’s polarization. Nine in every ten Americans say that their country has never felt so divided, and that they feel exhausted by this polarization. Yet more than three quarters also believe that our differences are not so great that we cannot come together as Americans. We are working towards that goal. We believe that a unifying story of ‘us’ is more powerful than ‘us-versus-them’ narratives that divides us as Americans from each other.

Our current work

We are forming partnerships with a wide range of civil society groups, as well as philanthropy, business, faith, education, media and government to connect people across the lines of division. Our work includes:

  • Research into public attitudes
  • Communications initiatives that resonate with those currently being targeted by divisive ‘us-versus-them’ narratives
  • On-the-ground partnerships with large-scale institutions that bring people together across lines of division
  • Field-building initiatives to strengthen others’ efforts to address our country’s social fractures

Hidden Tribes

The Hidden Tribes Project was launched in 2018 to better understand the forces that are driving Americans apart, and to galvanize efforts to address them. Its first report, Hidden Tribes: A Study of America’s Polarized Landscape provided deep insights into the psychological drivers of polarization and the role of ‘upstream’ values and beliefs. This study identified an ‘Exhausted Majority’ of Americans fatigued by the polarized state of American society and eager for change. Hidden Tribes report has featured in more than 800 news items and articles. See a selection of the coverage here.

NYT HT In Action

Hidden Tribes in the news

Read some of the coverage
Hidden Tribes Report 1

Hidden Tribes Report

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Hidden Tribes Midterm Report

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You can find out more about Hidden Tribes here, including finding out what ‘tribe’ you belong to:

We are engaging with institutional partners from the public, private, and philanthropic sectors around on-the-ground initiatives to strengthen social cohesion. These partnerships involve sharing and testing research insights from the Hidden Tribes project together in a real-world context, and include partners working on immigration, racial justice, economic opportunity, education, healthcare, philanthropic strategies and organizational leadership in a polarized society.

More in Common US is 501(c)(3) organization, with a team based in New York, Washington DC and Denver.