In The News

Why jaded rural Tories are voting Green

Why jaded rural Tories are voting Green

14 May 2023

Luke Tryl, UK director of More in Common and a former Tory special adviser, says: “A consensus on climate runs across all social segments. It doesn’t mean that they all love Extinction Rebellion — but when it comes to the need to take action on climate, it is really striking the extent to which they agree, and they will approach it from slightly different angles.” For rural Tories, he says, the focus is often the natural environment.

The Times

Homes for Ukraine shows Britain at its best as Ukrainian refugees embrace Eurovision in Liverpool

Homes for Ukraine shows Britain at its best as Ukrainian refugees embrace Eurovision in Liverpool

12 May 2023

Op-ed from UK Director Luke Tryl: 

Homes for Ukraine shows Britain at its best as Ukrainian refugees embrace Eurovision in Liverpool

Mobility: do the French want to move towards less carbon-intensive modes of transport?

Mobility: do the French want to move towards less carbon-intensive modes of transport?

02 May 2023

Isidora Lorient for CB News looks at the figures and findings of the study "Mobility in transition: how to get the French moving" carried out in collaboration with the spintank communications agency.

Read the article here.

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

27 April 2023

Luke Tryl, UK director at More in Common, which conducted the research, said the focus group revealed the sense the PM was "just too rich to be in touch" with voters.

He said: "There's another group who say, 'oh he's so wealthy, he must be in politics for the right reasons, he can't be bought'. But more people are likely to say that, 'actually he just can't relate to my life'."

Voters say they don't buy Rishi Sunak's 'I'm from Yorkshire and know price of pint' act

Labour’s attack ads may already be backfiring

Labour’s attack ads may already be backfiring

19 April 2023

Op-ed by UK Director Luke Tryl: Poor taste,’ said Julie, ‘Really desperate,’ added Shawn. Mark thought it was ‘A low blow’ and Becky was simply ‘gobsmacked’. That was the verdict of our focus group participants in Erewash in Derbyshire last week when they were shown Labour’s controversial advert suggesting Rishi Sunak did not believe that those convicted of sexually assaulting children should go to prison. 

Labour’s attack ads may already be backfiring 

Welcome to More in Common’s global website