More in Common took shape from work undertaken since 2016 to understand why so many societies were dividing around debates about their identity and belonging, and why people were being increasingly persuaded to see debates about immigration, refugees and diversity through the lens of ‘us-versus-them’. Since then, we have broadened our research agenda and incorporated several layers of social psychology research to provide a deeper analysis of the different factors contributing to polarization and social fracturing.

More in Common’s published studies of public attitudes in several European countries and the United States are already regarded as among the most insightful and actionable analyses of public opinion. Our team also published papers on polarization, social media and the psychology of political behavior.

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Reader's Digest and More in Common American Unity Survey

Reader's Digest and More in Common American Unity Survey

June 2020

A strong majority of Americans are proud of the way their local communities have handled the challenges of 2020, even as they remain deeply divided about response on a national level, a new survey from Reader’s Digest and More in Common shows.
COVID-19: Polarization and the Pandemic

COVID-19: Polarization and the Pandemic

April 2020

How are Americans coming together as we face the common threat of COVID-19? Who are we turning to in this crisis? Who are we grateful for? With this study More in Common surveyed how COVID-19 is impacting Americans' perceptions of unity, division, gratitude, trust, and on how we should respond to the pandemic.

Finding France : Can the environment reunite France?

March 2020

Destin Commun (More in Common France) published a report on how on how people in France perceive the environment. We find that (68%) see the environmental as an issue that can bring people together across lines of divisions. There is no significant eco-sceptic segment in France. Three out of four people think a transition to a greener economy is an opportunity to create new jobs - reaching a majority in all segments. Concern for the environment cuts across age, education and employment levels. We also find that the environmental movement needs to be more open and inclusive.

Finding France : A people in search of their country

February 2020
La France en quête website

This report presents findings from a uniquely wide-ranging survey of French society and democracy. It was conducted in partnership with Kantar on a national representative sample of 6,000 people in March and December 2019 as well as twelve focus groups all over France. It provides fresh insights into the deep-seated fractures that exist within French society – and also points towards opportunities for healing those divisions. Our methodology suggests that the fragmentation of French society can be explained by looking at profoundly held core beliefs and value systems.
Speaking to Core Beliefs in Immigration

Speaking to Core Beliefs in Immigration

December 2019

Immigration has been among the most divisive political issues of recent years. Is it possible to speak about the subject in a manner that does not further inflame divisions, but instead appeals across the political spectrum? In this test of different messages, we draw on a deep understanding of the psychology of the competing partisan perspectives to offer ways to communicate about immigration that resonate across parties, demographics and tribes.

Fault Lines: Germany’s Invisible Divides

October 2019

Where do we stand as a society in Germany and where are we going? We wanted to find out and in 2019 surveyed over 4,000 people. Our results offer a different perspective on German society and thereby facilitate new approaches to social cohesion.

The Perception Gap: How False Impressions are Pulling Americans Apart

June 2019

An important source of polarization in America is the false beliefs people have of their partisan opponents, particularly amongst the most politically active. This report provides evidence of the extent of the ‘perception gap’ among Americans, with some surprising findings – including that those most engaged in following political news are more likely than others to be wrong about the views of people on the other side of the fence.

Attitudes towards National Identity, Immigration and Refugees in Greece

May 2019

This report demonstrates that despite deep frustrations with a decade-long economic crisis, the EU, the government and immigration, Greeks are more likely to express empathy towards refugees than to blame them for their circumstances.

Hidden Tribes: Midterm Update

November 2018

This short report followed a new wave of research into the behavior of the members of the seven population segments identified in the Hidden Tribes study. It shows how the values, beliefs and motivations of each distinct group was reflected in how they participated in the midterms. It is the second report in the Hidden Tribes Project and demonstrated the value of a segmentation model based on Americans’ values and worldview, rather than just partisan or demographic identity.

Hidden Tribes: A Study of America’s Polarized Landscape

October 2018

This landmark study is based on a representative survey of 8,000 Americans in 2018, and finds that rather than being divided 50-50 between two opposing political groups, American society today consists of seven distinctive groups, most of whom are deeply concerned by the country’s growing polarization. The study finds an ‘Exhausted Majority’ that feel unrepresented and left out by the intensifying conflict and tribalism of the loudest voices in politics and media platforms. It also provides a way forward, highlighting a much greater degree of common ground among Americans than conventional wisdom would suggest.