More in Common took shape from work undertaken since 2016 to understand why so many societies were dividing around debates about their identity and belonging, and why people were being increasingly persuaded to see debates about immigration, refugees and diversity through the lens of ‘us-versus-them’. Since then, we have broadened our research agenda and incorporated several layers of social psychology research to provide a deeper analysis of the different factors contributing to polarization and social fracturing.

More in Common’s published studies of public attitudes in several European countries and the United States are already regarded as among the most insightful and actionable analyses of public opinion. Our team also published papers on polarization, social media and the psychology of political behavior.

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Two Stories of Distrust in America

May 2021

Drawing on multiple national surveys conducted from July 2020 through March 2021, More in Common explores the landscape of trust in America. At a time of low overall trust levels, we highlight two distinct stories of distrust: an ideological 'us versus them' distrust and a 'social distrust' that has to do more with experiences of belonging, dignity, and equality (or lack thereof).

Threads of Texas

April 2021
Threads of Texas

In our first state-level segmentation research study, More in Common examines the forces that are pulling Texans apart and the shared values that can bring Texans together as they navigate the future. Insights on how Texas, a state at the forefront of change, can chart a path toward a more cohesive society, can inform and contribute to efforts that foster unity in the country as a whole.
American Fabric: Identity and Belonging

American Fabric: Identity and Belonging

December 2020

In this first report of the American Fabric series, More in Common delves deeper into the complexity of American identity. We explore how associations, experiences, and norms of our shared identity differ across the political and demographic diversity of the United States. Conducted against the backdrop of a deeply contentious year, the study articulates where Americans continue to diverge and highlights places of meaningful commonality.

Britain Talks Climate

November 2020
Britain Talks Climate

Britain Talks Climate is an evidence-based toolkit developed by More in Common with Climate Outreach to engage the British public on climate change.

Britain’s Choice: Common Ground and Division in 2020s Britain

October 2020

The result of an 18-months examination of the hopes and fears, values and core beliefs in which we’ve engaged with almost 11,000 people across Britain through surveys, conversations and interviews.

Democracy for President

October 2020

Democracy for President is an initiative from More in Common to empower Americans with cutting-edge data and unbiased information for how to communicate about issues of election integrity. The goal is to provide communities with the resources they need to spark conversations and address shared concerns about the state of our democracy.

A 7-country comparative study on the impacts of COVID-19

September 2020
The New Normal?

A new 7-country report drawing from a survey of 14,000 people on the impacts of COVID-19 on trust, social cohesion, democracy and expectations for an uncertain future in France, Germany, Italy, The Netherlands, Poland, the United Kingdom and the United States.

Community, Kindness and Fairness

July 2020

COVID-19 has the potential to be a circuit-breaker when it comes to public attitudes in the UK While Britons remain wary after so many years of division, they have been reminded about what really matters – strong communities where people care for each other.
Reader's Digest and More in Common American Unity Survey

Reader's Digest and More in Common American Unity Survey

June 2020

A strong majority of Americans are proud of the way their local communities have handled the challenges of 2020, even as they remain deeply divided about response on a national level, a new survey from Reader’s Digest and More in Common shows.
COVID-19: Polarization and the Pandemic

COVID-19: Polarization and the Pandemic

April 2020

How are Americans coming together as we face the common threat of COVID-19? Who are we turning to in this crisis? Who are we grateful for? With this study More in Common surveyed how COVID-19 is impacting Americans' perceptions of unity, division, gratitude, trust, and on how we should respond to the pandemic.