Life is better with cookies.

Publications

More in Common took shape from work undertaken since 2016 to understand why so many societies were dividing around debates about their identity and belonging, and why people were being increasingly persuaded to see debates about immigration, refugees and diversity through the lens of ‘us-versus-them’. Since then, we have broadened our research agenda and incorporated several layers of social psychology research to provide a deeper analysis of the different factors contributing to polarization and social fracturing.

More in Common’s published studies of public attitudes in several European countries and the United States are already regarded as among the most insightful and actionable analyses of public opinion. Our team also published papers on polarization, social media and the psychology of political behavior.

Filter by

Imagining a Story of Tomorrow

Imagining a Story of Tomorrow

September 2021
The Endless Sea

The Endless Sea is a narrative project that aims to provide change-makers, thinkers and practitioners with elements of a blueprint for a widely shared new story for a better tomorrow. Author Giuliano Da Empoli explores the groups, individuals, and movements who have managed the ‘big switch’ from negative to positive, from small scale to wider recognition, without losing energy.
Dousing the Flames

Dousing the Flames

July 2021
Dousing the Flames

In the latest report from More in Common UK, we explore what people in Britain really think about the high-profile cultural debates, from footballers taking the knee, to replacing colonial-era statues. The report, based on focus group conversations with people from across Britain, as well as extensive polling and research, offers a roadmap for navigating cultural change successfully in the UK.
Attitudes toward Democracy

Attitudes toward Democracy

July 2021
Attitudes Towards Democracy

It's Complicated. People and their Democracy in Germany, France, Britain, Poland and the United States. This in-depth study explores how citizens in five countries feel about democracy, their frustrations, and their demands, with a particular focus on those with an ambivalent relationship with democracy.
Two Stories of Distrust in America

Two Stories of Distrust in America

May 2021

Drawing on multiple national surveys conducted from July 2020 through March 2021, More in Common explores the landscape of trust in America. At a time of low overall trust levels, we highlight two distinct stories of distrust: an ideological 'us versus them' distrust and a 'social distrust' that has to do more with experiences of belonging, dignity, and equality (or lack thereof).
Threads of Texas

Threads of Texas

April 2021
Threads of Texas

In our first state-level segmentation research study, More in Common examines the forces that are pulling Texans apart and the shared values that can bring Texans together as they navigate the future. Insights on how Texas, a state at the forefront of change, can chart a path toward a more cohesive society, can inform and contribute to efforts that foster unity in the country as a whole.
American Fabric: Identity and Belonging

American Fabric: Identity and Belonging

December 2020

In this first report of the American Fabric series, More in Common delves deeper into the complexity of American identity. We explore how associations, experiences, and norms of our shared identity differ across the political and demographic diversity of the United States. Conducted against the backdrop of a deeply contentious year, the study articulates where Americans continue to diverge and highlights places of meaningful commonality.
Britain Talks Climate

Britain Talks Climate

November 2020
Britain Talks Climate

Britain Talks Climate is an evidence-based toolkit developed by More in Common with Climate Outreach to engage the British public on climate change.
Britain’s Choice: Common Ground and Division in 2020s Britain

Britain’s Choice: Common Ground and Division in 2020s Britain

October 2020
https://www.britainschoice.uk

The result of an 18-months examination of the hopes and fears, values and core beliefs in which we’ve engaged with almost 11,000 people across Britain through surveys, conversations and interviews.
Democracy for President

Democracy for President

October 2020
Website

Democracy for President is an initiative from More in Common to empower Americans with cutting-edge data and unbiased information for how to communicate about issues of election integrity. The goal is to provide communities with the resources they need to spark conversations and address shared concerns about the state of our democracy.
A 7-country comparative study on the impacts of COVID-19

A 7-country comparative study on the impacts of COVID-19

September 2020
The New Normal?

A new 7-country report drawing from a survey of 14,000 people on the impacts of COVID-19 on trust, social cohesion, democracy and expectations for an uncertain future in France, Germany, Italy, The Netherlands, Poland, the United Kingdom and the United States.